In 2011, Apple launched a global push to market the iPod Touch during the run-up to Valentines Day. Apple Singapore designed the "Touch My Heart " campaign to get customers into the shops and buy iPod Touches for their valentines by creating an in-store competition. In order to win a free laptop, customers had to record a short Valentine "prediction" on an iPod Touch, where it would be watched and voted for online. Dummy Pilot was asked to create a series of viral videos to be seeded online to raise awareness of both the iPod Touch and the Valentine campaign. The brief specified the videos to be shot on an actual iPod Touch and that they seem as if created and uploaded by real people. The videos were subsequently uploaded to social networking sites, blogs, forums, Youtube and the popular Singaporean Citizen Journalism website, STOMP.

To view all of the spots created for this campaign, please view them here.

Director/Producer: Warren Tessler

Woman: Victoria Lim
Man: Val Senan

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DUMMY PILOT is a Singapore based production team specializing in commercials, virals, music videos, and other short-form content.

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